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Digital Marketing Manager

Anuda Realty Pvt. Ltd. | March 2025 - Present

  • Responsible for defining and executing the overall digital marketing strategy to drive high-quality lead generation and brand presence in the real estate sector.
  • Oversee and manage performance marketing budgets and campaigns across various platforms, ensuring optimal ROI and strategic alignment.
  • Lead initiatives for content strategy, advanced SEO implementation, and social media presence, focusing on measurable business outcomes.
  • Conduct continuous analysis of market trends and performance metrics to implement strategic improvements and innovation.

Digital Marketing Executive

Prevoir Infotech | June 2022 - March 2025

  • Managed and optimized Meta Ads campaigns with a focus on cost-per-acquisition (CPA) and increased audience engagement.
  • Developed and maintained websites using HTML, CSS, JavaScript, PHP, and MySQL, ensuring seamless functionality and timely content updates.
  • Implemented SEO strategies specifically for YouTube video optimization, significantly enhancing channel visibility and search rankings.
  • Designed graphics and visuals for marketing campaigns using Adobe tools (Photoshop, Illustrator Basic) and edited videos using Adobe Premiere Pro.
  • Tracked and analyzed campaign performance metrics, providing data-driven recommendations for strategy refinement and improvement.

Content & Optimization Specialist

Exampur | November 2020 - May 2022

  • Managed multiple educational YouTube channels, overseeing content creation, optimization, and community engagement.
  • Utilized SEO techniques, compelling thumbnail design, and video editing skills to successfully enhance channel visibility and increase subscriber base.
  • Conducted keyword research and implemented comprehensive SEO strategies, managing Google AdWords campaigns to promote educational products and services.
  • Monitored analytics and analyzed viewer feedback to make data-driven decisions for improving content performance.

Technical Support & Application Handling

Parishkar World | July 2020 - November 2020

  • Provided technical support to faculty and students, efficiently troubleshooting software and application issues.
  • Handled the maintenance and management of college applications, ensuring smooth and reliable system functionality.
  • Assisted in training staff and users on application usage and best practices