Digital Marketing Manager
Anuda Realty Pvt. Ltd. | March 2025 - Present
- Responsible for defining and executing the overall digital marketing strategy to drive high-quality lead generation and brand presence in the real estate sector.
- Oversee and manage performance marketing budgets and campaigns across various platforms, ensuring optimal ROI and strategic alignment.
- Lead initiatives for content strategy, advanced SEO implementation, and social media presence, focusing on measurable business outcomes.
- Conduct continuous analysis of market trends and performance metrics to implement strategic improvements and innovation.
Digital Marketing Executive
Prevoir Infotech | June 2022 - March 2025
- Managed and optimized Meta Ads campaigns with a focus on cost-per-acquisition (CPA) and increased audience engagement.
- Developed and maintained websites using HTML, CSS, JavaScript, PHP, and MySQL, ensuring seamless functionality and timely content updates.
- Implemented SEO strategies specifically for YouTube video optimization, significantly enhancing channel visibility and search rankings.
- Designed graphics and visuals for marketing campaigns using Adobe tools (Photoshop, Illustrator Basic) and edited videos using Adobe Premiere Pro.
- Tracked and analyzed campaign performance metrics, providing data-driven recommendations for strategy refinement and improvement.
Content & Optimization Specialist
Exampur | November 2020 - May 2022
- Managed multiple educational YouTube channels, overseeing content creation, optimization, and community engagement.
- Utilized SEO techniques, compelling thumbnail design, and video editing skills to successfully enhance channel visibility and increase subscriber base.
- Conducted keyword research and implemented comprehensive SEO strategies, managing Google AdWords campaigns to promote educational products and services.
- Monitored analytics and analyzed viewer feedback to make data-driven decisions for improving content performance.
Technical Support & Application Handling
Parishkar World | July 2020 - November 2020
- Provided technical support to faculty and students, efficiently troubleshooting software and application issues.
- Handled the maintenance and management of college applications, ensuring smooth and reliable system functionality.
- Assisted in training staff and users on application usage and best practices